CÉCRED

Cécred is a haircare brand launched in February 2024 by Beyoncé Knowles-Carter, embodying her vision of inclusive, science-backed hair wellness. The brand's name merges “Cé” from Beyoncé and “sacred,” reflecting her belief that hair care is a personal and meaningful ritual. Rooted in her early experiences in her mother Tina Knowles-Lawson’s Houston salon, Cécred aims to honor cultural hair traditions while advancing them with modern innovation.